Wall Street Journal (WSJ) have taken on an unexpected decision to add "Digg This" (Digg) to their articles. Which means both their free and premium articles will be available to public when an article is digged.

Some statistics about WSJ
* Average age: 48 years
* 63% male

Statistics about Digg
* 94% male
* 88% 18-39 years
* 64% HHI above $75k
* 52% IT professionals, developers or engineers
* 26% managers or above
* 39% publish their own blog

Combining both of these audiences will give both Digg and WSJ a much larger audience with the abilities to go further.

For more details, check out Daniela Barbosa's post Digg and the Wall Street Journal - both building a new audience base.