On the 10th of March 2009, Hitwise released a report showing an year-over-year increase of 8% to Google in the U.S. based search queries. The report shows Google Search Market totals 72.11 % of all U.S. searches.

So not to anyone's surprise, Google is at the top of the list and many people would argue that this is a bad thing. However if you compare Google to other search engines, their results, speed and commitment to improvements are second to none. So why do some people see Google's increase of market share a bad thing?

When you think of large corporate companies who hold the market share of their industry or unique product/service, once they've hit that optimal level of the market share, they usually slow down in progress and improvements as there is no direct competitors. Would Google do the same thing as any other corporate company out there?

Also what if we concentrate on Google too much and they fall over like a tonne of bricks after some poor financial decisions? Websites that make use of their services such as maps, earth, analytics, search, adsense, shares and more would tumble over with them making a large portion of the Internet unusable.

However expect to see Google grow even more over the next couple of years, they will own the majority of the market for quite some time. Those interested in the search industry should also read "Google Ups Share of Search To 72%; Yahoo, MSN and Ask Continue To Tank".