Thursday, August 16th, 2007
Strategy #2
You can get some logo design packages really cheap, but is that how you want to come across to your customers?
A 13th century French poet pointed out in order to profit from mistakes, it is important to go out and make some. Unlikely that he had design in mind but it's true for every business which gets its designs right, there's another business which gets their designs wrong.
The market and web space are flooded with cheap packages to help you in all aspects of design. Some will give you total control on the end result, some are just partial and not worth the hassle.
Many companies that have had their designs produced by professional studios have been overwhelmed by what they've been able to produce. To begin with, it's all about communication, sit down and talk to your designer about your design preferences. Be honest about how you feel about your business and what you want your business image to look like tomorrow.
Most design studios are happy to provide you with choices; they'll develop 5 logos for you to review. Their design professionals will then develop and choose the perfect colours, fonts, layout, balance, and show you how you can apply your logo to different media and stationary.
Never be afraid to ask for advice with your logo, you're too close to your business and input from an objective outsider to your business can be refreshing and most importantly, an eye opener.
Your going to end up using your logo and designs for a while, so consider doing it correct from the start and consider asking your designer to develop an even more comprehensive set of logo options. The small cost is usually outweighed by the results.
All Strategies
1. Is your Company Literature up to scratch?
2. Your designs are cheap -> your business looks cheap.
3. How healthy are you?