Reef wanted to broaden their audience with the use of social media to expand their brand awareness. Together, we created a quirky and cheeky Facebook application for users to share their desire to go to the Reef Life.

The Reef Life campaign is a summer campaign for Facebook users to express their desires to escape to the Reef Life. The application creates random sentences for users to share on their wall, their friends see the quirky wall posts and access the application to create their own.

The application has gained a lot of popularity with a lot of repetitive users.